Jun
23

Beth Leaman

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– Database Marketing / Brand
– PR, Direct / Online Marketing
– Communications / Channels


US – Nevada – Las Vegas Metro
Available for: Permanent Work

Beth is an expert in lead generation, direct marketing and customer acquisition, retention and loyalty. Her campaigns have yielded response rates of up to 11%, generating thousands of leads and earning her industry awards. Beth has a broad marketing toolkit acquired at Hewlett-Packard Company in business and consumer product lines, in North and Latin America. She also has recent experience at a small software company, so she swings both ways! Recently earning a Master’s Certificate in internet marketing, Beth has managed promotions and communications programs from soup to nuts. Notable achievements include: (1) Creating a customer database and using it for over 30 successful campaigns, (2) Developing a field communications program that resulted in a library of more than 100 sell-against tools, and (3) Growing the photo printing business in Mexico, which culminated in winning the Walmart account. Beth’s experience also includes messaging and branding, merchandising, channel and partner marketing, advertising, packaging and new product introductions. She is a great writer, editor and public speaker in both English and Spanish.

Categories : Marketing